The CEO of the app is a Stanford University graduate, Amanda Bradford. The girl who founded The League, the dating service that raised $ 2.1 million at the seed stage, considers it not “elite,” but “moderated.” The peculiarity is that only selected candidates can register there. This site is the ultimate Ivy League on the dating market. Their official website is full of slogans like “Keep It Classy,” “You Deserve the Best,” and “Your Time Is Valuable.” The League appeals to ambitious, busy, and super-selective individuals.
Twenty-nine-year-old Amanda Bradford was an intern at Sequoia Capital’s top-notch venture capital firm and hoped to raise about $ 750,000 for her project. Many business angels, including five of its Stanford professors, wanted to finance a startup that is now considered one of the most prestigious dating apps. Among the investors, there were also IDG Ventures, Sherpa Ventures, and others. Bradford intends to spend the investments on expanding the team (which so far comprises four people), hiring engineers, and launching in New York and then London.
Founded in 2015, today, the application currently works in 60 cities of the world. It has 4,500 users in San Francisco. The League’s goal is to create a service to unite the most exciting and successful singles from all over the globe. Its creators wanted the app to consist of the limited circle of members that is not so easy to enter, unlike Tinder, where anyone can create a profile. Since November, the service has generated 20 thousand matches, 19 of which eventually began dating and became real couples. But here the quality outweighs the quantity.
Today, there is a slight advantage in the audience. There are women on The League, and almost all users have a degree. These are mainly about 25-30 years old, lawyers, doctors, and executors in technology companies; the Bradford team carefully selected each of them. They all should apply to enter the user base. Then, the potential participants of the community have to wait in an online-line. Or they can be immediately accepted if they have an invitation from someone who is already a member. You can find the description of the process of registration below.
Registration is approved only for those who managed to confirm their membership in The League. The team checks the data concerning the education and career achievements of the user, examines the connections on LinkedIn and Facebook, and also evaluates the goals of a person, as well as the quality of the uploaded images. The professional photo studio will be just right for shooting quality pictures. In case of refusal, the administrators indicate the applicant that they did not approve of him or her. And explain a specific reason. It can be even an excess of photos with pets, which, most likely, indicates a lack of friends, or insufficient growth.
Those who still manage to get into The League receive one invitation, which they can give to their lonely friend or girlfriend — these people make up about 50% of all the community. The rest should stand in a virtual line. There is one fact that unites most users. Many members of The League network had never used any dating services before or did not like Tinder.
The registration is not easy because, depending on the site, the acceptance rate varies from 20% to 30%. The application mainly confirms those profiles who are owned by the people in tech, finance, or fashion. There is no specific criterion here, but The League moderators let in those who are successful in their field.
The League team actively relies on LinkedIn (not Facebook) data, both in personal life and in the selection of candidates for the application. Here, the creators emphasize that the app does all the work for users and seeks the objects of interest using the information from social networks.
The selection focuses on determining the right age group and career orientation. Such an approach does not necessarily mean that all must be graduates of Ivy League universities or work for a company with a big name. Still, its preference is given to those who have already achieved something significant by the age of 20. The service also analyzes social graphs to understand which of the current users is familiar with the candidate. When a person enters The League, a limited number of profiles is available per day. Among them, there are no colleagues or just close friends to minimize awkward virtual situations.
The League has recently released another outstanding feature. It now offers the users to pay for the opportunity to see whether the member has noticed their message and left it “on-read” or has not just logged in for a long time. The owners of the paid membership will now know who ignores them and who has simply stopped using the program — a handy feature not to give up trusting people finally.
The interface of the app is simple and classy. The blacks and whites are prevailing, and the central theme read in every detail is elegance and simplicity. Everything is of the best quality. You will find the professional high-resolution photos and gifs on the main page and the minimalist font of the articles in the “Blog” section.
The moderators of The League do the screening and the control. In a video published in 2016, the service boasts about the status of its users. In particular, it promises to offer an environment without scammers, false accounts, noise, games, and risk.
The company says they appreciate the picky visitors. If users approve and vote “yes” for another member and the latter does the same, open communication is authorized. However, the limit restricts the number of “matches” per day.
Each member of The League also has a “dedicated concierge,” an internal resource responsible for directing users to the profiles they wish to meet or not. Like Facebook, The League provides all possibilities for organizing events and offline socializing too. Everything is available so that people felt safe, enjoyed quality communication, and were not afraid to deal with a scammer.
Filling the profile is an essential step because, based on the information the users mention, The League will decide whether to accept their application. It results in brief but informative pages. People can upload up to 6 photos; Amanda, the founder of the app herself, advises not to use the default pics from Facebook. The more details, the higher the chances of acceptance. So, the members of The League are interested in doing their best while creating a profile.
The mobile app is available for both Android and iOS platforms. The color scheme of the interface and the design, in general, duplicate the central theme of The League’s site. Everything is black and white, sleek, and minimalistic. Such simplicity yet elegance does not distract from the primary function of the service — matching and communication. The users of the mobile app can start or receive the request to join the video date, like others, get matched, and engage in conversations in case of mutual sympathy.
The app has more than 100,000 downloads worldwide. However, not all of those who have installed The League are actual members. Because the line to enter the community contains more than half a million people, and only 300 thousand users are already registered. And many of them mainly use the desktop version.
This site is one of the safest on the market. The League does not only offer a multi-step verification process, but all the users are also accepted manually. The initial idea was to unite people who want uncompromising and intelligent dating, not occasional hookups. This concept makes this service one of the most secure, elite, and high-quality among all. You will not have to worry about the genuineness of the person you are communicating to, as a last resort, you can request a video call with them. Also, The League doesn’t ban sharing any contacts, email addresses, or phone numbers. And you get full access to the person’s profiles on Facebook and LinkedIn and can safely check any user yourself. If an obtrusive member stalks you, you can always ban them and report the security team.
The service is free to register on and download. After you get accepted, you receive free access to the platform as a guest and up to three potential matches at a specific time every day. Then, three possible subscription options are available: member, owner, and investor.
A member will have to pay $ 29 per month to receive a pretty standard set of features like editing the job and education sections (free users cannot hide or change this information), being shown the profile statistics, creating in-app events, and others. The discounts are available, and they are applied when the term of a subscription you pay for at once is longer than three months in a row.
Joining as an Owner on The League, you will have to pay $ 83 per month. The payment opens access to the same list of tools available for the Members but slightly upgraded, enables the user to like, receive likes or power moves, or undo the matches unlimitedly.
The League Investors pay an unbelievable sum of $ 999 per month. As a rule, Investors do not purchase an annual subscription. Among the features available for them are: knowing who has liked you, advanced promoting algorithms, and the opportunity to see the statistics. Other perks include: understanding the number of likes, matches, undoing matches, power moves, and more significant guest flow. An exciting option is a “dedicated concierge” — an internal resource responsible for directing users to the profiles they wish to meet or not. VIP passes and tickets, in-app events, and video calls are also present.
Because the audience of the site is relatively small and every user is practically a member of a close community, The League support team works fast and qualitatively. The help service offers a personal approach and shows readiness to help in solving any issues. To reach out to the support team, you need to press the “Contact” button that is situated to the very top of the website if you are using a desktop version of the service. The button redirects you to the email form where you can write a letter specifying your request. The League’s team promises to work five days a week and answer every participant as soon as possible.
In this section, you will get the answers to some of the frequently asked questions. The issues of security, the work of the site, legitimacy, and others are explained below.
Real managers and the team of hired professionals evaluate whether a person should enter the community. For this reason, no scammers or fraudsters may ever join this service. What is more, The League members are usually financially successful people who are not interested in scamming anybody.
Reviews of the users may include complaints about the low matching rates or expensive subscriptions, but not a single one of them contains reports about risks, scams, black-mails, spamming, or fakes. Yes, The League is a real dating site for people with genuine intentions.
To download the app and register is not enough. Every user will have to pass a multi-step process of being accepted or receive an invitation ticket from another member. After installing The League app or visiting the site and filling the registering form, a person is added to a virtual line and should wait until they get access to the community. After being confirmed, people can communicate with a minimum functionality or pay for the membership to receive more features.
Everyone who wants to get into the application goes through the waiting list. When registering, users have to link the dating app profile with both Facebook and Linkedin, after which the developers will check them for compliance with “high standards.” 20% to 30% of the waiting list passes this stage. Then, the guests can use it for free, even enjoying some cool features like video dating. They can receive up to 5 matches a day and like others. If the members want to invest in the excellent dating experience, monthly subscription costs from $ 29 to $ 99, depending on the period of subscription.
The app has matched only 20 real couples. But regarding the fact that this dating service is not about the quantity, this is a perfect result. It differs from other services because The League strives to unite creative and intellectually productive people. The number of successful matches should be considered as related to the general amount of users because their percentage is already small. Taking into account the restricted audience, it works well.
This application is for people who are busy building their careers and do not have time to swipe or like all the potential candidates because “they do not reach their high standards.” About 30% of its users are graduates of private universities. In total, The League has 300,000 active participants, and another 500,000 people are on the waiting list. This relatively young startup proves that dating can be intelligent and classy. The League app is for those who invest their time, money, and efforts to receive the most fruitful results.